
Running a business shouldn’t mean answering every question, solving every problem, and carrying every decision yourself.
Xcel Leadership Group gives owners and CEOs a confidential place to think clearly, work through difficult decisions, strengthen leadership, and move the business forward with greater intention.
A confidential 30-minute conversation to discuss what you are carrying and the kind of support that would serve you best.


Everyone looks to you for clarity, direction, and confidence.
But when every question, problem, approval, and follow-up continues to land on your desk, leadership starts to feel less like leading and more like carrying.
The goal isn't simply to work harder or become better organized. It's to build a business where people lead, ownership is clear, and the business can move forward without your constant involvement.
Some owners need a focused process to make a specific leadership shift. Others need an ongoing, confidential thinking partner as new challenges and decisions arise.
FOCUSED 6-WEEK EXPERIENCE
Lead By Design
Make a concentrated leadership shift.
A structured six-week coaching experience for owners who are carrying too much and want to strengthen delegation, ownership, accountability, and leadership focus.
Best when:
Too much still depends on you
Delegated work keeps coming back
You want a defined process for changing how you lead
Structured • Six Weeks • Action-Focused
ONGOING STRATEGIC SUPPORT
Owner & CEO Coaching
A confidential thinking partner for what comes next.
Flexible coaching for owners and CEOs who want a trusted place to work through decisions, people challenges, priorities, opportunities, and leadership issues as they arise.
Best when:
Too much still depends on you
Delegated work keeps coming back
You want a defined process for changing how you lead
Flexible • Ongoing • Built Around You
Not sure which fits?
You don’t need to decide before we talk. We’ll identify the approach that best supports you and your business.
Sometimes a weekly Circle is exactly what an owner needs. Other times, there is a specific leadership shift, business challenge, or decision that requires deeper individual attention.
Focused six-week leadership shift
Lead by Design is a structured six-week private coaching experience for business owners who are carrying too much and want to strengthen delegation, accountability, ownership, and leadership focus.
Each session centers on a real issue affecting your business now. Together, we clarify what is creating the pressure, determine what needs to change, and turn that insight into one practical leadership commitment.

Your Six-Week Experience Includes
Six private 60-minute coaching sessions
Before-the-call clarity check-ins
The Lead by Design workbook
Weekly Leadership Focus Exercises
The CEO Weekly Reset
Practical tools for delegation, ownership, decision-making, and accountability
Lead by Design May Be Right for You When:
Too much of the business still depends on you
Delegated work regularly comes back
Your team needs clearer ownership and expectations
Daily issues are crowding out strategic priorities
You're ready to make a concentrated leadership shift
What we focus on
Lead by Design Coaching is tailored to your business, but common focus areas include:
Leadership Clarity
Define what your role needs to look like now, not what it looked like when you started.
Decision-Making
Build more confidence and consistency around how decisions are made, communicated, and followed through.
Weekly Focus
Create a simple rhythm to review priorities, decisions, progress, and next steps.
Workflow and Accountability
Address the leadership and process gaps that are keeping you stuck in the day-to-day.
Delegation and Ownership
Identify what you are still carrying and create a plan to transfer responsibility appropriately.
Growth Planning
Turn big goals into focused action, manageable priorities, and realistic next steps.
Use this free 7-day experiment to identify one responsibility that keeps coming back to you, create a clearer handoff, and test what changes when ownership truly shifts.


Ongoing strategic thinking partnership
Some decisions cannot be fully worked through with employees. Some concerns are difficult to bring home. And sometimes, advisors can provide technical expertise without helping you examine the full situation and decide how you want to lead through it.
Customized Owner and CEO Coaching provides a confidential space to think out loud, challenge assumptions, evaluate options, and determine your next move.
There is no predetermined curriculum. Each conversation centers on the decision, challenge, opportunity, or leadership issue requiring your attention now.
You bring the real issue. Together, we slow it down, separate facts from pressure, clarify what matters most, and turn that clarity into action.
The coaching structure and meeting rhythm will be tailored to your goals, current needs, and desired level of support.
What Can You Bring to Coaching?
A decision you have been avoiding
A sensitive employee or team concern
A growth opportunity you are uncertain about
Competing priorities pulling you in different directions
A leadership challenge you cannot seem to resolve
A concern you cannot comfortably discuss inside the business
A need for honest perspective and accountability
Customized Coaching May Include:
Private 60-minute coaching sessions
Monthly or twice-monthly meetings
Three- or six-month coaching engagements
Strategic priority and leadership reviews
Between-session action commitments
Practical tools and resources when relevant
What Changes When You No Longer Have to Figure Everything Out Alone

Vicky helped me recognize how much I was still carrying and how that was affecting both my leadership and my team. She gave me practical tools to delegate with confidence, create clearer ownership, and refocus on what mattered most. The result has been a stronger team, better follow-through, and a business that no longer depends on me for every decision.

Kathy M
Exec Director, Optim Logic
About Vicky Barto
A Thinking Partner Who Understands Leadership, People, and Operations
For more than 25 years, Vicky Barto has helped organizations strengthen leaders, improve accountability, develop teams, and build practical systems that support sustainable growth. Her experience includes leading talent, leadership development, and organizational improvement initiatives supporting 8,500+ employees nationwide.
Today, Vicky works with business owners and CEOs who need more than encouragement. She provides a confidential place to think clearly, work through difficult decisions, challenge assumptions, and turn insight into practical action.
As a Maxwell Leadership Certified coach and consultant, Vicky combines thoughtful coaching with real-world leadership and operational experience—helping clients lead with greater clarity, confidence, and intention.
25+ Years of Experience | 8,500+ Employees Supported |Maxwell Leadership Certified

You May Be the Person Everyone Comes To. You Still Deserve Someone in Your Corner.
Whether you need a focused six-week leadership shift or an ongoing strategic thinking partner, we will identify the coaching approach that best supports you and your business.
A confidential 30-minute conversation. No pressure to choose a coaching option before we talk.

Build stronger leaders. Create greater ownership.
Grow beyond the day-to-day.
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